{"title":"Culture \u0026 Communication","description":"This series features works that explore the transformation of media alongside technological advances and the emergence of new communication languages, shedding light on the relationship between artificial intelligence and media, its contributions to journalism, and the potential risks it entails.","products":[{"product_id":"yapay-zeka-ve-gazeteciligin-gelecegi","title":"Yapay Zekâ ve Gazeteciliğin Geleceği","description":"\u003cp\u003eIn The Future of Artificial Intelligence and Journalism, Francesco Marconi—one of the leading architects of AI strategies at the Associated Press and The Wall Street Journal—provides a forward-looking vision for the future of news. Marconi explains how artificial intelligence, algorithms, and smart machines have become an inseparable part of the media landscape and how these technologies can empower journalists.\u003c\/p\u003e\n\u003cp\u003eThe book demonstrates how AI can revolutionize storytelling and audience engagement. Through various case studies, from automated earnings reports to the use of big data, Marconi reveals how AI can enhance journalism and newsrooms. He argues that AI will support journalists and enable faster, more efficient reporting.\u003c\/p\u003e\n\u003cp\u003eThe Future of Artificial Intelligence and Journalism serves as a roadmap for journalism students and professionals to explore the opportunities AI brings to the media industry.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Mağazam","offers":[{"title":"Default Title","offer_id":43537035132975,"sku":"","price":260.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5217\/7455\/files\/Yapayzekavegazeteciligingelecegi_520x520_09890bf9-4eac-41c5-87a0-caa6302b763a.png?v=1741252657"},{"product_id":"anlam-yaratmak","title":"Anlam Yaratmak","description":"\u003cp\u003eThis seminal work offers an in-depth analysis of the history of film criticism and how critics interpret cinema, while proposing an alternative program for film studies. David Bordwell constructs an anatomy of film criticism, aiming to reshape the agenda of film research. As such, Making Meaning stands as a pivotal work that will remain at the heart of future debates in film theory and interpretation.\u003c\/p\u003e\n\u003cp\u003eBordwell develops strategies for interpreting films and extracting meaning, illustrating his theoretical framework with numerous examples from Western film criticism. After defining the key terms and scope of his argument, he examines how critical theories tend to restrict practical engagement with texts, asserting that interpretation has become central to the humanities.\u003c\/p\u003e\n\u003cp\u003eThe book explores the development of film criticism in France, Britain, and the United States since World War II, focusing on two major, often contrasting, approaches to criticism. Bordwell reveals that these seemingly opposing traditions share significant common ground. His study, which discusses conventional, rhetorical, and problem-solving techniques within both schools of thought, concludes by asserting that historical poetics offers the most productive framework for film analysis.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Mağazam","offers":[{"title":"Default Title","offer_id":43537040474159,"sku":"","price":250.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5217\/7455\/files\/Anlamyaratmak_520x520_01c8fa40-3cab-4dde-a5e1-6252a55fd6af.png?v=1741249125"},{"product_id":"ekrandaki-hayat","title":"Ekrandaki Hayat","description":"\u003cp data-mce-fragment=\"1\"\u003eLife on the Screen is a book not about computers, but about people and how computers are causing us to reevaluate our identities in the age of the Internet. We are using life on the screen to engage in new ways of thinking about evolution, relationships, politics, sex, and the self. Life on the Screen traces a set of boundary negotiations, telling the story of the changing impact of the computer on our psychological lives and our evolving ideas about minds, bodies, and machines. What is emerging, Turkle says, is a new sense of identity—as decentered and multiple. She describes trends in computer design, in artificial intelligence, and in people’s experiences of virtual environments that confirm a dramatic shift in our notions of self, other, machine, and world. The computer emerges as an object that brings postmodernism down to earth.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn this work, you’ll explore how we come to develop new senses of self through technology—and how traditional boundaries begin to blur. Through Turkle’s masterful lens, it becomes clear that our experiences in digital spaces are about more than just technology: they reshape how we understand who we are.\u003cbr\u003e\u003c\/p\u003e","brand":"Mağazam","offers":[{"title":"Default Title","offer_id":43537043423279,"sku":"","price":270.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5217\/7455\/files\/Ekrandakihayat_520x520_2956df5b-42f1-4ee8-bb87-b558cb5615af.png?v=1741249847"},{"product_id":"kitle-toplumu-ve-medya","title":"Kitle Toplumu ve Medya","description":"\u003cp\u003eThis thought-provoking work explores how modern mass communication both enhances and obstructs our understanding of the contemporary world. Richard Hoggart investigates various dimensions of today’s mass society, arguing that easy access to all forms of information does not necessarily lead to greater understanding. Instead, he presents the paradox of the information age: the more information circulates, the less clarity we may achieve.\u003c\/p\u003e\n\u003cp\u003eTo unpack this paradox, Hoggart examines the field of mass publishing, the primary distributor of knowledge. He contends that information, in itself, remains static and only acquires meaning when it is organized and critically assessed.\u003c\/p\u003e\n\u003cp\u003eBeyond exploring the nature of information, this book delves into how widespread linguistic distortion has contributed to the slow but steady erosion of long-held beliefs, particularly in religious contexts. Hoggart asserts that more than 150 years of intellectual critique have transformed societal beliefs and values.\u003c\/p\u003e\n\u003cp\u003eBy analyzing the interaction between information, belief systems, and social structures, Mass Media in a Mass Society offers an essential perspective on how these forces continue to shape our world today.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Mağazam","offers":[{"title":"Default Title","offer_id":43537050959919,"sku":"","price":260.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5217\/7455\/files\/Kitletoplumuvemedya_520x520_0733a837-2bf4-4acf-bbf3-71f81565330c.png?v=1741251513"},{"product_id":"film-ve-fenomenoloji","title":"Film ve Fenomenoloji","description":"\u003cp\u003eFilm and Phenomenology presents Allan Casebier’s refined interpretation of the theory of representation initially developed by Edmund Husserl, the father of phenomenology. Casebier skillfully adapts Husserl’s ideas to the domain of cinematic representation, offering readers a clear and powerful perspective on the intersection of phenomenology and film theory.\u003c\/p\u003e\n\u003cp\u003eThis work describes phenomenology as the artistic framework uniquely suited to twentieth-century cinema and serves as a counterpoint to existing theoretical models. Casebier explains how a phenomenological approach to representation can advance the objectives of any comprehensive film theory. He also engages with Derrida’s challenge of “deconstruction,” arguing that film theory must be realist in both epistemological and ontological terms.\u003c\/p\u003e\n\u003cp\u003eIn contrast to the dominant currents of contemporary film theory, Film and Phenomenology proposes a novel solution to the issue of representation in cinema. It offers readers a deeper understanding of film and contributes uniquely to scholarly discourse in the field.\u003c\/p\u003e\n\u003cp\u003eBeyond its academic value, the work touches upon broader philosophical themes, exploring how the erosion of longstanding beliefs—especially within religious thought—has emerged from more than a century of intellectual critique, often driven by linguistic distortions.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Mağazam","offers":[{"title":"Default Title","offer_id":43537053941807,"sku":"","price":300.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5217\/7455\/files\/Filmvefenomenoloji_520x520_4fd4ab10-ef89-42ad-a0b4-317fa7942227.png?v=1741250334"},{"product_id":"kitle-iletisim-kuramlari","title":"Kitle İletişim Kuramları","description":"\u003cp\u003eIn this comprehensive textbook, Professor Melvin L. DeFleur of Louisiana State University and retired Professor Margaret H. 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Beyond introducing foundational concepts, the book expands its scope to include updated research, extended discussions of prominent theories such as information processing, the spiral of silence, and framing, as well as contemporary examples from both traditional and social media.\u003c\/p\u003e\n\u003cp\u003eWith informative charts, diagrams, and thought-provoking discussion questions, Mass Communication Theories offers a clear, structured, and modern examination of how mass media operates, influences, and evolves.\u003c\/p\u003e\n\u003cp\u003eThis book serves as a vital reference for anyone studying communication, media, or related fields, providing a solid foundation for understanding both classic and contemporary communication theories.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Mağazam","offers":[{"title":"Default Title","offer_id":43537058627631,"sku":"","price":380.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/5217\/7455\/files\/Kitleiletisimkuramlari_520x520_b0432891-3131-4dad-a01d-6299311a8f45.png?v=1741251433"},{"product_id":"ikinci-benlik-bilgisayarlar-ve-insan-ruhu","title":"İkinci Benlik","description":"\u003cp\u003eIn The Second Self, Sherry Turkle examines computers not merely as tools, but as integral components of our social and psychological lives. 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