In this comprehensive textbook, Professor Melvin L. DeFleur of Louisiana State University and retired Professor Margaret H. DeFleur provide an in-depth exploration of mass communication theories, filling a significant gap in the social sciences literature.
Each chapter introduces essential terminology, relevant scientific studies, and critical analyses. The authors simplify complex theories by dividing them into five or six core propositions, making them accessible and easy to comprehend for students. Beyond introducing foundational concepts, the book expands its scope to include updated research, extended discussions of prominent theories such as information processing, the spiral of silence, and framing, as well as contemporary examples from both traditional and social media.
With informative charts, diagrams, and thought-provoking discussion questions, Mass Communication Theories offers a clear, structured, and modern examination of how mass media operates, influences, and evolves.
This book serves as a vital reference for anyone studying communication, media, or related fields, providing a solid foundation for understanding both classic and contemporary communication theories.
